Algopyrin “Caring” Platform (2024-2025)
Full creative platform with an emotional tone of voice. Caring is the central motif of the concept, complemented by the Algopyrin effect.
My role in the campaign was concept development and art-direction.
Algoflex “Missing Moments” (2023)
Full creative platform with a cinematic emphasis. Its virtue is that the oft-used insight of "missing something because of pain" is given a novel approach here, with uniquely strong visuals.
My role in the campaign was art-direction in the executional phase.
MagneB6 “I manage!” (Bírom!) 2.0 campaign (2022)
A full, long-term creative platform. A dynamic, multi-faceted campaign was built around a concept that emphasised building resilience to everyday stress.
My role in the campaign was concept development and art-direction.
Algopyrin “The Professional” 2.0 (2022)
Full creative platform with a cinematic focus. The concept was aimed at home, family use and universality of Algopyrin.
My role in the campaign was concept development and art-direction.
Outdoor Poster (up), Facebook ads (right)
