Floralia – Flowers re-imagined for Women’s Day (2024)

Agency internal project using AI technology with an emphasis on achieving a natural, human-centred outcome.

My role in the project consisted of concept development, art-direction and exhibition-installation.

To celebrate International Women's Day at Publicis we created a special project: by gathering personal info through an unrevealing survey and feeding the personalized prompts into AI, we generated flowers for each and every lady college at the agency. These were unveiled as part of an in-house exhibition. The art prints could be collected from the exhibition wall to take home. Also, special id-cards were also created to help the corporate badges become a bit more personal. These flowers are blooming ever since on these card and in the homes of many.

The project won Gold (Digital Solutions) and a ‘Best Use of AI’ awards at HRKOMM 2024

Whatify app (2023)

What started as a simple game played on company parties (usually after some serious drinking) evolved into a full-fledged app by labour of love to get us know each other better.

My role in the project consisted of concept/game development.

By using the app (it worked within the boundaries of Publicis Groupe Hungary) users got a new set of questions every week. The questions followed the “If you were a ____ , what would you be? If they answered them, they could see the answers of others, got notifications of matches, etc. It sparked conversation between people who did not know each other. And it was also a great way to get to know the hidden side of someone you thought you knew.

The app won a Bronze award (Internal Communication) at Prizma 2023

Samsung NeoQLED – Infinity Walk/Határtalan Séta (2022)

Online game featuring Samsung’s flagship NeoQLED 8K, a television set so stealthy, you won’t even realise it’s in front of you.

My role in the project consisted of concept development and art-direction.

The new Samsung NeoQLED 8K tv's picture quality is incredibly immersive. In fact, it is so realistic, you won't be able to tell that you are watching is reality or the telly. This is why we created an online game where users had to find hidden Samsung tv-s within a video to win Samsung products.

The campaign won a Silver Blade (Ezüst Penge) in the Digital Solutions category in 2022.

Samsung #SeeColors (2016-2017)

A complex ecosystem for people with CVD consisting of a testing app on mobile and image altering technology in tv sets based scientific research.

My role in the project was art-direction, app frontend design and co-ordination between developers and the agency.

Our agency partnered with Samsung to create an innovative application that makes it possible for color-vision deficient people to see a full spectrum of colors on Samsung television screens.

The campaign won numeours awards around the world:
- Cannes Lions // Digital Craft Bronze
- Cannes Lions // Mobile Bronze
- London International Award // Innovative Use of Digital
- Golden Hammer // Digital Diploma
- Arany Penge // Grand Prix
- Arany Penge GOLD // Digital Solutions & Innovative Media Solutions
- Hipnózis GOLD // Mobile applications & Innovative Consumer Campaigns