Algoflex I+Í Reflex game (2024)

A fun and exciting interactive game to play while waiting for your commute.

My role in the project was concept development, technical solutions, co-coordination with developers and art-direction.

One-off activity / installation related to Algoflex's product positioned for joint pain. The game invited public transportation users at various locations in Budapest to move and test their reflexes in an entertaining way. It was very well received: during the campaign period of two weeks they recorded almost 7500 games. This amounts to 5 days of non-stop action!

The campaign received the following awards:
TOP2 / Arany Penge JCDecaux (2023, Project pitch)
Bronz Penge 2024 / Out of Home Megoldások

Samsung Galaxy S24 Interactive CLP (2024)

Interactive game where a giant mobile watches for eye-contact and mimics your moves.

My role in the project was concept development, co-coordination with developers and art-direction.

Somebody’s watching. In this case, the new flagship Samsung Galaxy S24 mobile is keeping an eye out on commuters waiting for their trams. If it notices eye-contact, the 3D model will mimic the movements of the curious person.

Algopyrin Summer Interactive CLP (2024)

Interactive CLP acting like a transparent window. But if pain strikes, the world it shows gets dirty and distorted.

My role in the project was concept development, co-coordination with developers and art-direction.

The image above shows the concept for the project. As 0-24h electricity was not available at that location, the CLP was assembled at Gellért tér. It was working for a period two weeks in the summer.

NN Broken Objects CLP (2019)

How to find a unique and interesting way to reach those who are always on the move, pursuing their sport?

My role in the project was concept development, co-coordination with developers and art-direction.

NN’s protect.me insurance is designed for young, sporty audiences who aren’t very susceptible to conventional advertising. So how can we reach people who spend most of their time riding the streets or pursuing their sport in nature?

We created a CLP, and within its case, we installed sports equipment. A broken one. We exhibited the broken skateboard as an art piece, telling our target audience that this could also happen to them; they too can have an accident. The time-based protect.me is their perfect ON/OFF insurance solution.

The poster features a QR code, linked to the campaign’s Soundcloud account. Here, visitors can listen to the board’s story from its owner and browse other broken object stories presented online.